I got a porn catalog in the mail today. In it was a flier, featuring explicit stills from the various movies they're giving away free with big orders (Horse Play, Lesbian College, etc), and at the top it said, "HARDCORE F**K FLICKS".

So...what's the standard here?

I'm picturing a board room, perhaps the one from Dogma, with the man at the head of the table saying, "It's perfectly normal to show a woman, ahem, riding her horse, but it's just wrong to use naughty words! Why, some impressionable child might get hold of that catalog, and by God, our upstanding company (no pun intended) won't be the reason little Johnny goes around dropping the F-bomb!"